Design a landing page for the Private Cellar sub-brand of Proof Loyalty (wine subscription service). The design must be highly adaptive and comfortably fit desktop, tablet and mobile screen resolutions. Proof Loyalty’s existing color pallet and design system must be followed to create seamless integration with the main brand. The landing page template should be easily re-usable for other sub-brands in the future.
The style of this project was inspired by the core Proof Loyalty website and brand aesthetic. Existing design details such as colors, hairline dividers and bold solid color calls to action were used to establish strong ties with the parent brand. Complimentary accent colors were further introduced to subtly distinguish the sub-brand landing page and add unique flare to the design.