McDonalds' Big Mac Hockey Bash Behind The Scenes DVD
Project Scope
Design a DVD label and case cover for a behind the scenes souvenir disk being given to the McDonald’s Big Mac Hockey Bash project team.
Project Background
The McDonald’s Big Mac Hockey Bash was part of a limited time promotion giving away hockey tickets, cash prizes and other gifts. Our creative team was subcontracted to develop the web front end for the promotion. At the end of the project our team gave DVDs with behind the scenes footage to the publishing agency overseeing the promotion.
DVD Case Cover (Unfolded)
DVD Case Insert
DVD Label