Design a brand identity for an online retailer specializing in daybeds, patio swings and hammocks. Final logo should have a web-friendly landscape aspect ratio. The logo should incorporate a graphic which can be isolated and used as a favicon and social media profile picture. In addition to web branding, client has requested business cards and letterhead.
The design was inspired by stylized cloud shapes and watercolor gradients. The logo was simplified to have a stronger silhouette and better legibility at small scale.
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